Google Ads that bring enquiries — not just clicks

Ads are the fastest route to enquiries — and the fastest way to burn money. The difference is almost never the ad itself but whether what comes out at the end is measured. Anybody counting only clicks is optimising for visits. Anybody measuring enquiries can switch off search terms that are expensive and bring nothing — and in practice that is most of them.

What ails ad accounts

• Optimisation runs on clicks because enquiries were never measured.
• Budget goes to search terms that have nothing to do with the offer.
• The ad leads to the home page instead of the matching page.
• Nobody knows what an enquiry actually costs.

What we do

• Set up account and campaigns properly instead of letting automation guess
• Set up conversion tracking: call, form, WhatsApp
• Review search terms continuously and exclude the misfires
• Align ads and landing pages with each other
• Move budget to where enquiries actually come from
• Monthly report: what it cost, what it brought, what comes next

How we start

1. 01

   Fix the goal and the figure

   First we work out what an enquiry is worth to you. Without that figure no budget can be judged.

2. 02

   Set up and measure

   Account, campaigns, landing pages and tracking. Only once enquiries are counted properly do we go live.

3. 03

   Steer continuously

   Search terms reviewed weekly, reporting monthly. If ads do not pay off for you, we say so instead of letting the budget run on.

Prices

Setup costs from €490 as a one-off and includes conversion tracking. Ongoing management costs from €199 per month — plus your advertising budget, which goes directly to Google and does not run through us. In practice it becomes worthwhile from a media budget that stands in a sensible ratio to the management fee; we tell you beforehand whether your budget is enough. Guide prices, net plus VAT.

Guide prices, net plus VAT. As of: September 2026 · All prices at a glance

Frequently asked questions